The marketplace for in-person creator campaigns, starting in Toronto
Reel creators. Real life.
Influence IRL connects brands and agencies with local creators for real-world campaigns — pop-ups, store openings, tastings, product launches. Brands post the call with a real address and a real date. Creators who'll actually be there apply directly. We're opening the board in Toronto soon — join the list and we'll email you the day it's live.
Where are you activating? Who can be there? Hire them.
Post the call
Brands post a call with a real date and a real address — not a content brief.
Creators pitch
Creators apply with their city, their reach, and why they'll actually be there.
Brands pick
Brands choose who shows up. No platform fee taken off the deal.
Frequently asked questions
Influence IRL is a marketplace for in-person creator campaigns — pop-ups, store openings, tastings, and product launches. Brands post a call with a real date and address, and creators who can actually attend apply directly.
Most creator platforms are built around content: find an influencer, get a post, measure results. Influence IRL starts from the physical event instead — the location, the date, and who can actually be there come first, before any content gets discussed.
We're launching in Toronto first, working with local creators and the brands and agencies running activations there. The platform isn't Toronto-specific by design, and we plan to expand to other cities after launch.
Yes. Joining the waitlist costs nothing and takes one email address. We'll send a single email when the board opens for your city — no spam, nothing else.
We're finishing the marketplace now. Everyone on the waitlist gets an email the day it opens, so joining now is the fastest way to get in as a brand or a creator on day one.